We are an EdTech/HRTech company looking for a driven sales and marketing professional to contribute to our ongoing growth. The primary goal of this position is to increase the number of leads in our pipeline, primarily through the coordination of marketing efforts and focused outbound. The second aspect is to nurture leads into opportunities; sending resources, emailing check-ins, inviting to webinars, setting up consultations with our founder. The third aspect is to help manage opportunities into closed deals, in partnership with our experienced consultative experts.

We are based in the USA, but are seeking a bilingual professional in Latin America to expand reach. Please submit resume and cover letter in English.

Company Background:

Assessment Systems Corporation (ASC) is a leading provider of robust web-based assessment platforms built upon leading-edge psychometric science and best practices. Our mission is to improve career and educational opportunities by modernizing the assessment design and delivery process at organizations that administer tests. We only work with "real" exams; that is, no psychology midterms at your local univeristy, but rather Certification, Licensure, Pre-Employment, University Admissions/Placement, K-12 benchmark. Our software is B2B or B2Gov, so the sales cycle is long but high-value. Minimum cost of the software is $6000.

Responsibilities:

Marketing

Maintain a strong presence on social media with your account, to grow personal brand
DM potential leads on LinkedIn, but never to sell, only to share information
Support our podcast and YouTube channel by scheduling interviews, editing video, and posting
Contribute to email marketing and blog posts
Help manage our Wordpress website (no coding, but things like SEO or updating content)
Develop and post content to company LinkedIn account (e.g., make carousel using a template)
Improve our backlink profile
Help leadership get on podcasts or other exposure
Analyze metrics and reports
Help develop a marketing plan, including messaging and tactics

Outbound

Reach out to our database of 15k past inbound leads (downloaded free materials from our website)
Source new opportunities on LinkedIn, with a very soft approach, typically recommending free resources; this is very focused to our niche market, it is NOT like cold calling or emailing every person in a country about real estate
Work on lists of contacts that we have pulled from competitor websites that list their clients

Inbound

Qualify inbound leads
Schedule demonstrations
Answer questions about our software products and consulting services
Recognize the need to bring in additional expertise from other team members
Provide pricing proposals; informal for smaller deals, lengthy/formal for larger deals
Consistently follow up with leads to determine if valid opportunity or not

Administrative

Manage pipeline
Log all revenue opportunities in the CRM
Report to management weekly
Achieve quarterly and annual goals

Requirements:

Required

Bachelor’s degree in relevant field
At least 2 years of experience in enterprise SaaS sales or digital marketing, preferably in Education, Test Prep, HR/training, or other related area
C1 or better English, especially writing
Experience with relevant technology in marketing and sales
Proficiency in Microsoft Office suite and Google Suite

Preferred

Experience with Zoho CRM and Campaigns
Experience in writing blog posts
Strong professional social media presence
Experience in education, human resources, or training
Strong initiative, able to work independently in a fully remote company
Desire to learn and update job knowledge

Additional Information:

This is a fully remote position, reporting to the CEO (founder-led growth).
This position has no supervisory responsibility.
This can be a full-time or part-time position.
Work hours are typically Monday through Friday, standard workday in local time.
Assessment Systems is an Equal Opportunity Employer.
Assessment Systems is an E-Verify participating employer.
Employment is contingent upon a successful background check.

Assessment Systems Corporation

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Sales & Marketing Coordinator - B2B EdTech SaaS (Spanish/English)